Amplifon [UK] (hereinafter ‘Amplifon’ or the ‘Data Controller’) will process the personal data, including health data (hereinafter ‘Data’), you provide through the Amplifon’s official Application (the official name of the application is ‘Amplifon’ – hereinafter the ‘APP’) or on the online portal.
With regard to the Data received, Amplifon will:
Amplifon has built a multichannel digital experience for users and customers of Amplifon, developing an APP and an online portal, which provide them with a list of tailor-made services and features. To be able to use the APP and the online portal, you can create a ‘MyAmplifon’ account with your Data, through which it is possible to access, via a unique profile, both the APP and the online portal.
However, you can decide to use the above-mentioned APP and/or online portal without creating a MyAmplifon account.
As such, the spectrum of the services available to you depend on (i) if you are/are not an Amplifon customer; (ii) if you have a MyAmplifon account and (iii) if you have carried out the so-called reconciliation: the process of matching the users’ digital profiles with their physical profiles in Amplifon's system in-store (i.e. the Data collected as a customer via the Amplifon’s stores). For instance, accessing of the statistics of the device is possible only if you are a customer and you have carried out the reconciliation.
As such, the Data provided will be processed for the following purposes:
A. To allow the use of services offered through the APP and/or the online portal, such as:
a. Access to all the Data and info (such as hearing device information and usage statistics) collected by Amplifon;
b. adjusting remotely some technical parameters of the hearing aid;
c. finding Amplifon stores by location;
d. booking and managing an appointment;
e. providing advice for better use of the hearing aid, personalised on the basis of actual use;
f. making available additional services (If and/or when they are made available to you).
B. To fulfil obligations under applicable laws or regulations or to comply with the instructions provided by the competent supervisory and control authorities/bodies.
C. For Amplifon to carry out promotional activities, which may include commercial communication or the sending of advertising materials, or direct selling, market research and monitoring of the level of satisfaction of the person concerned with the products sold by Amplifon through automated contact methods (i.e. banner, push notifications and so on);
D. For Amplifon to carry out commercial profiling activities aimed at offering personalised solutions by analysing your behavior and your usage habits of the APP and/or the online portal, as well as the hearing aids (see paragraph 6, b. below).
Amplifon reserves the right to remove the Data received from its archives, if a check reveals these to be inaccurate, incomplete or out of date.
In addition, while preserving your anonymity and for the same purposes, Amplifon may use all the Data provided for statistical purposes.
The provision of Data requested by Amplifon is optional.
However, failure to provide Data for the purposes that are:
Amplifon requires the following Data to be able to use the APP and /or the online portal:
In order to process your sensitive data, we require your explicit consent, even for the above mandatory purposes, which can be freely revoked at any time but without prejudice to the lawfulness of processing prior to revocation.
o If you have a MyAmplifon account, you can withdraw your consents given as follows:
o Otherwise, if you don’t have a MyAmplifon account, you can request the withdraw of the consents given as follows:
For the purposes described in paragraph 2 above, Data provided may circulate in the following areas:
A. Within Amplifon - Amplifon's employees or freelance staff may use your Data when they have:
a. been assigned a specific role as data manager, authorised persons, data processor or data controller;
b. have received appropriate instructions;
c. are bound by a confidentiality obligation.
In addition, Data may be used by third party companies that carry out related activities on behalf of Amplifon, such as:
The above subjects act as external data controllers or data processors, and they are monitored by Amplifon.
Pursuant to Articles 44 et seq. of the GDPR, Amplifon may transfer your Data to group companies in countries outside the European Union or the European Economic Area. In this case, Amplifon will apply contractual guarantees (such as the signing of standard contractual clauses approved by the European Commission) signed with the foreign company receiving the Data; these clauses guarantee an adequate level of protection of individuals’ fundamental right to data protection.
Your Data will never be published, displayed or made available to unknown parties.
Amplifon does not submit your Data to fully automated decisions, which have legal consequences or similar significant effect on your person, but rather it collects and analyses on real-time basis the Data, also via profiling of your habits, needs and lifestyle. This analysis is carried out by personnel or third party who are authorised and instructed to process the Data provided by you also through normal use of the APP and/or the online portal, as well as the hearing device.
In details, this analysis entails the processing of your Data, in order to:
a. Even through the real-time accessing by the hearing care professional to the Data furnished by you, provide maximum customisation, based on your real needs and lifestyle, on the noise of the environment surrounding you and taking account of interference from other factors that may affect the performance of our products (mandatory purpose – paragraph 2, A.). For example:
b. To analyse your behaviour, preferences and habits, in order to allow the Data Controller to perform promotional activities better targeted to your individual needs (optional purpose - paragraph 2, D.). For example, if the Data collected by the APP and/or the online portal shows that you normally use the hearing solution to watch TV, you may be offered a dedicated accessory to improve that particular listening experience.
The Data you have provided will only be retained for the time needed for the purposes for which it was obtained:
In relation to the processing of your Data, the data subject has always the right to request from Amplifon to obtain:
With reference to the processing of Data for the purposes under paragraph 2, C. of the Privacy Notice, in any communication sent for the purposes under this paragraph, the data subject will be informed of the possibility to object to the processing at any time.
In addition, we inform you that in the event of failure to reply or partial reply by the Data Controller to the above-mentioned requests, you will have the right to lodge a complaint or appeal with the Data Protection Authority, which in the UK is the Information Commissioners Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
You may exercise your privacy rights in relation to Amplifon at any time, with no formalities, also through an authorised third party with a special proxy, communicating by means of:
Snail mail: Amplifon UK Limited Gateway House Styal Raod Manchester M22 5WY
Email: uk.privacy@amplifon.com
