
As part of the relationship you have with Amplifon, we will collect personal information about you and your hearing. We want to let you know that we respect the information you provide us with and that it’s important to you to know how it is collected, used and protected.
As part of the new EU data protection laws (GDPR) we’ve provided this Privacy Policy that you can refer to for any queries you may have about your personal information.
We may update this Policy from time to time to keep in line with any changes to legislation or to our use of your data. If you have any questions about our Privacy Policy and practices, please contact uk.privacy@amplifon.com or in writing to The Data Protection Officer, Amplifon Limited, Gateway House, Styal Road, Manchester, M22 5WY.
We are Amplifon, a global hearing healthcare provider, we supply and fit hearing aids tailored to an individual’s needs, helping customers in over 21 countries across 8600 hearing centres worldwide. We have over 65 years of experience in providing hearing aid solutions for individuals suffering with hearing loss. Amplifon Limited Registered Address is Gateway House, Styal Road, Manchester, M22 5WY.
As part of the new EU laws under GDPR, the grounds that we will rely upon in order to process your information are as follows:
There are several ways of collecting the information:
The type of information we collect from you can be grouped as the following:
We may use your information to:
Your data will be dealt with by Amplifon employees or contracted staff who are adequately trained and instructed to deal with safe and secure processing of customer information and are also bound by a duty of confidentiality.
Third party service providers working on our behalf - In some circumstances, we do share contact information with third party service providers, subcontractors and other associated organisations who work on our behalf to book appointments for Amplifon customers into our branches and send marketing communications. We may also use third party service providers to help with repairs and service queries that may arise with any of the products we supply. In these cases, we will only ever provide enough information that is necessary to deliver the service. We will also have a contract in place to ensure that any shared data is kept secure and that it is not used for their own marketing purposes.
In certain circumstances, Amplifon may transfer your personal data to group companies located in countries that do not belong to the European Union or the European Economic Area. In this circumstance, we will adopt contractual guarantees (such as the signing of standard contractual clauses approved by the EU Commission) signed with the foreign company receiving the data; these clauses ensure a level of data protection as set by European legislation.
You have the right to:
Receive any Information that we hold about you in a structured, commonly used and machine-readable format. You can ask us to transmit that Information to you or directly to a third-party organisation. This right exists in respect of Information that:
While we are happy for such requests to be made, we are not able to guarantee technical compatibility with a third-party organisation's systems. We are also unable to comply with requests that relate to Information of others without their consent.
Please be aware that if you do object to the processing of all or selected parts of your data by Amplifon, we may not be able to provide you with adequate hearing care services or communicate with you about relevant products, services, offers and/or promotions that we feel are relevant to you.
To exercise any of your rights mentioned above, you will need to contact us at uk.privacy@amplifon.com or contact our Data Protection Officer at Amplifon Ltd, Gateway House, Styal Road, Manchester, M22 5WY.
When you give us personal information, we take steps to ensure that it’s treated in a secure way. We ensure that we complete a regular review of our processing activities which includes staff awareness and training on all of our data protection policies and procedures. We also ensure that we complete internal audits and checks on these procedures so that you can be confident that your information is always kept safe and secure. This includes across all websites and back office systems.
We will always ensure that your information is processed meeting the following requirements,
We may use the data we collect from you and your hearing aid to further understand how we can support you and improve our customers hearing. The type of data we use profiling for are as follows:
‘Cookies’ are small files which are sent by a website to your computer and stored on your hard drive to allow the website to recognise when you visit. They allow the website to remember information such as which country you are visiting the website in but do not identify you as an individual.
You are able to switch off cookies from the Amplifon website by visiting our cookies webpage. Turning cookies off may affect the experience you receive on our website.
We will only retain your information for as long as is necessary for the purpose(s) for which we have collected it. The criteria that we use to determine retention periods will be determined by the nature of the data and the purposes for which it is kept. We will not directly market to you for longer than 15 years, unless you consent to receive direct marketing by opting in before the expiry of that 15-year period. In certain circumstances, once we have deleted or anonymised your data, we may need to retain parts of it (for example, your email address), in order to comply with our obligations under GDPR or other legislation, or for fraud detection purposes.
Please note that any concerns should be raised in the first instance to the Data Protection Officer at Amplifon Limited via email to uk.privacy@amplifon.com or by post to, The Data Protection Officer, Amplifon Limited, Gateway House, Styal Road, Manchester, M22 5WY
Please also be aware that you have the right to raise any concerns regarding data protection with the Information Commissioners Office who are our regulatory body. For the most up to date contact details please refer to their website.
This policy was last updated in May 2018. We review the policy regularly to keep in line with UK and EU legislation.