
'Deafness' usually implies a severe or profound hearing loss that only affects a minority of the hearing impaired population.
'Hearing loss' is the general term to describe a lower ability to hear sounds than the average person. Unlike deafness Hearing loss can be treated by amplification or hearing aids.
Broadly speaking, hearing loss can be divided into 3 categories: sensorineural, which affects the inner ear and possibly the auditory nerve; conductive, which affects the outer or middle ear and how sound is transmitted to the sensory (inner) part of the ear; and mixed hearing loss, which is a combination of the two types of loss.
Sensorineural hearing loss is the most common type of hearing loss seen in adults, typically due to age or significant ongoing noise exposure. It cannot be reversed, although in very rare cases it may fluctuate to some degree. Hearing aids are the only intervention to improve sensorineural hearing loss.
Conductive hearing loss is a lot less common in adults and may cause temporary or fluctuating hearing loss which may totally or partially resolve. A hearing test will reveal the degree and nature of the hearing loss, and in some cases will prompt a referral to your GP or even onwards referral to an ENT specialist for further investigation.
We recommend somebody attends the hearing test with you because: A loved one may assist us in understanding the situations where you experience hearing difficulties Some people find it more comfortable to have a family member or a friend with a familiar voice with them Hearing a familiar voice can often demonstrate the difference a hearing aid may make to you During your assessment your hearing aid audiologist will give you a great deal of information and discuss with you the best hearing aid for your hearing loss and lifestyle - having someone with you can help you to remember all this detail afterwards.
While it is beneficial for someone to attend with you, please don't worry if there isn't anyone available. You can still come for a hearing test and we will explain the results and discuss the options with you.
Amplifon offers a wide choice of hearing aids in many styles with the latest technology to suit your every requirement. This includes customised In the ear hearing aids where nothing is worn behind the ear. These types of hearing aids are not typically available within the NHS and, where appropriate, are often preferred by hearing aid users for their more discreet appearance. We also offer an unrivalled Aftercare programme that includes a regular assessment and evaluation of your hearing, expert help and advice, new technology demonstrations and a 5-Star Service Checks. So you know you are in very safe hands. We recommend that you come back every six months for your Aftercare appointments so we can adjust your hearing aids to ensure they continue to provide you with the most effective and comfortable hearing experience?. You can also arrange an appointment to see a qualified hearing aid audiologist at your local branch? Between your Aftercare appointments and at a time to suit you should you have any concerns.