Why choose us

The Amplifon Way

Our distinctive approach to professional hearing care combines superior expertise with unlimited care.

Superior expertise and unlimited care: Our two core pillars

Since 1950, we have been pioneering hearing solutions with superior expertise, millions of satisfied clients, trusted medical endorsements, and continuous innovation. Every step of the way, we are by your side, offering free hearing aid trials, personalised calibration, effortless adoption, and ongoing solution upgrades to ensure continuous care throughout your hearing journey.

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Amplifon way

Superior expertise

At Amplifon, expertise means medical endorsement, patented protocols, a state-of-the-art hearing device portfolio, and cutting-edge proprietary technology, constantly evolving to meet your needs.

Discover the Amplifon Way in your store

Superior expertise: leadership through innovation and proprietary solutions

With over 75 years of experience, our expertise allows you to benefit from hearing solutions shaped by real innovation and trusted medical partnerships. Thanks to continuous research and unique technologies, we bring you tools and approaches that help you hear better every day. Our experience means we are always evolving, so you get the most advanced and reliable care, now and in the future.

Know-how

Heritage

Patended protocol

Personalisation

Hearing devices

Know-how

Audiologists expertise

At Amplifon, expertise is more than a promise; it is the foundation of everything we do. Our global community of over 8,200 audiologists completes more than 345,000 hours of training each year. This investment in professional development ensures every hearing care specialist is equipped with clinical excellence, empathy, attentiveness, and the ability to deliver truly personalised support.
A male audiologist

Heritage

Global leadership

Our legacy dates back to 1950. Over the decades, we have earned a reputation as a world-leading provider of professional hearing care. Millions of clients across the globe have trusted us with their hearing journey, knowing we combine technical precision with human understanding. This professional heritage shapes the way we work: with rigor, responsibility, and respect for each individual’s unique story.
A couple entering an Amplifon store.

Patended protocol

Advanced diagnostics

Our patented hearing protocol is more than a test. It begins by listening to you. We analyse your unique hearing profile, daily habits, and priorities, and then conduct a comprehensive series of hearing tests to identify the best solutions. We ensure the perfect fit through precise calibration and ongoing support. Whether enjoying conversations with family, returning to work with confidence, or rediscovering the joy of music, your hearing is deeply personal.
A man undergoing a hearing test

Personalisation

Tailor-made device calibration

Like fingerprints, everyone’s hearing is unique. Our audiologists fine-tune each hearing aid with personalised calibration and ongoing adjustments, ensuring long-term comfort and optimal performance. No two solutions are ever the same.
A female audiologist fitting a hearing aid on a patient.

Hearing devices

Innovative portfolio

At Amplifon, innovation means staying one step ahead. Our portfolio includes the most advanced, high-performing hearing aids on the market. Some devices feature smart AI that adapts to your environment, all designed for ease of use, discreet design, and seamless adaptation to changing soundscapes.
Ampli mini AI

Unlimited care: always by your side

At Amplifon, our relationship with clients does not end with a device. It grows stronger over time through continuous support, expert follow-up, and a promise to be there whenever you need us.

Lifetime service

Free trial

Simple use

Customised programs

Always nearby

Lifetime service

Our support for life

From the first hearing aid fitting and every day after, our support is always by your side. We offer continuous, personalised assistance both in-store and remotely, including:

  • Free regular check-ups and device cleaning
  • Adjustments and fine-tuning to suit evolving needs
  • Hearing consultations and expert advice
  • 24/7 remote support through our app for peace of mind
An audiologist shaking hands with a patient

Free trial

Try before you decide

We offer a free trial of up to 14 days, giving you the time and support to evaluate the right solution. Our free trial includes:

  • Comprehensive hearing assessment
  • Personalised device selection
  • Professional fitting and calibration
  • Ongoing expert support
  • Freedom to try with no obligation to purchase

An audiologist consulting with a patient.

Simple use

Hearing experience

Our technology is designed for clarity and ease. Amplifon solutions combine high performance with user-friendly interfaces:

  • Seamless connectivity via the Amplifon App, putting control at your fingertips 
  • Step-by-step guides for setup, care, and daily use
  • Personalised remote adjustments from our experts
  • Automatic adaptation to your surroundings
A woman sitting on the sofa, happily wearing her hearing aid.

Customised programs

Adoption and upgrade programs

We understand hearing is a journey, and needs may change over time. Our tailored programs support first-time users and those ready for the latest technology:

  • Smooth transition into wearing a hearing aid for the first time
  • Support for calibration, comfort, and confidence
  • Access to upgraded solutions as technology evolves
  • Expert guidance to help you adapt to changes in your hearing  
A woman looking at herself in the mirror while wearing a hearing aid.

Always nearby

Our store experience

With more than 6,690 stores worldwide, Amplifon is always within reach. All stores provide:

  • A welcoming atmosphere that puts you at ease 
  • Highly trained professionals who take the time to understand your needs 
  • State-of-the-art equipment for accurate hearing assessments
  • Convenient appointments and services available at your nearest store

A mother and daughter entering an Amplifon store
A female audiologist consulting with a patient.

Experience the Amplifon Way in store

With more than 70 years of trusted expertise in hearing care, our specialists go beyond clinical excellence. At Amplifon, you’ll receive personalised hearing solutions, tailored to your lifestyle and unique needs. Book your free hearing appointment at your local store today and take the first step towards clearer, more confident hearing.

3-Step approach to better hearing

At Amplifon, we know that better hearing is a journey built on personalised care. From your first free hearing test to lifelong aftercare, every step is designed to provide not only the latest hearing technology but also a supportive, human experience—tailored to your lifestyle, needs and goals.

A woman looking at her hearing aid

Real voices behind the Amplifon Way

Our clients’ experiences demonstrate the care, expertise, and innovation behind our approach. Every story, every smile, every rediscovered sound is a testament to the care, expertise, and innovation behind the Amplifon Way.

Have questions about visiting us? 

We know that choosing hearing care is an important step, and it’s natural to have questions about what happens in our stores. To support you, we’ve answered some of the most frequently asked questions so you can feel confident and well prepared for your visit. From booking a hearing appointment to trying hearing aids in-store, here’s everything you need to know about our Amplifon Way.

What can I expect during my first visit to an Amplifon store?

A hearing care professional will carry out a personalised hearing assessment using the latest technology, discuss your lifestyle, and guide you towards the most suitable hearing solution.

Are the hearing assessments free of charge?

Yes. All hearing assessments are free, with no obligation to purchase.

Will I be able to try hearing devices during my visit?

Absolutely. Free device trials allow you to experience the benefits before making any decisions.

Find out more about the Amplifon Way

Discover how our people-centred approach combines expert knowledge, cutting-edge technology, and personalisation to deliver exceptional hearing care. 

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