Terms of use

Use of the Amplifon website constitutes your acceptance of and agreement to our terms & conditions. Amplifon make all reasonable attempts to exclude viruses from this website but we cannot ensure exclusion. As such Amplifon assumes no responsibility or liability for damages caused by viruses obtained while accessing this website. Amplifon handles information in

Cookies policy

Cookies policy

This web site uses cookies. In compliance with the directive 2009/136/EC and the Italian law governing the use of cookies, contained in Article no. 122 of legislative decree no. 196/2003 (hereinafter "data protection code"), it is our duty to inform you about the cookies used by the Amplifon spa website (hereinafter the "Website") and the reason for their use. The following information is also provided pursuant to Article 13 of the data protection code and integrates what is reported in the privacy policy published on the Website. See the contents of the Privacy Policy for anything not directly explained here.

What cookies are

Cookies are small text files that can be used by websites to enhance the user's experience.

The use of cookies

The use of cookies offers numerous advantages in providing services of the information society, which includes: (i) facilitation of user navigation on the website and access to the various services offered; (ii) storage of the user the general characteristics of the website so that the user need not reconfigure them for each new access; (iii) enhancement of the performance and services provided through the Website, following the corresponding analysis of the information obtained through the cookies installed; (iv) promotion of own customized commercial initiatives based on the choices made by the user.

Types of cookies

There are two types of cookies, technical cookies and profiling cookies, described below.

Technical cookies

Some cookies satisfy mere technical needs that contribute to making a website usable by enabling basic functions such as page navigation and access to protected areas of the website. The website may not function properly without these cookies. At times, cookies that allow a website to store information that influences the way in which the site behaves or presents itself are also used, such as the language preference or region in which the user is located; or other times these cookies understand how visitors interact with the site collecting and transmitting information in aggregate form and not susceptible to directly identify the user (analytics) .
These types of cookies are also defined as "technical". The law states that "technical" cookies can be installed on the user's device after receiving the due informative, which is provided with this document.

Profiling cookies

All other cookies, along with statistical cookies managed by third parties, are considered "profiling" cookies. This category mainly includes cookies used to monitor and analyse the activity carried out by the internet user in order to make improvements and provide our services in a more efficient and personalized manner. The intent is to display relevant and engaging ads for the individual user. Prior consent of the user in required for the use of these cookies: at first access, it is assumed that users have consented to the installation of profiling cookies if they continue to navigate the website after receiving the notification on the use of cookies contained in the appropriate banners. Subsequently, users may decline consent by selecting the relative boxes contained in the description modules in this document.

Distinction between cookies

Cookies can be distinguished in the following categories according to the features taken into consideration: the managing entity, storage time and purpose of use.

Distinction by managing entity

  • First-party cookies: these are sent to the user's computer terminal from a computer or domain managed by the website editor, which provides the service requested by the user.
  • Third-party cookies: these are sent to the user's terminal from a machine or a domain that is not managed by the site editor, but by another entity who processes the data obtained by cookies.

This website installs first- and third-party cookies. In the latter case, advertisers and other parties may use their cookies to collect information about the user's activities on the website and/or the advertisements clicked by the user; we provide the link to the policies and consent forms of these third parties or of any intermediaries (if available) so that users are able to make their own informed choices.
The above parties may use this information to offer advertisements that may be more appealing to you, based on the content that you have viewed.
We do not control these cookies. See the information on third-party websites to disable these cookies.

Distinction by storage time

  • Session cookies: these are designed to collect and store data while the user accesses a web page. They are often used to store information only for the service requested by the user at any time and are automatically deleted at the end of the session (for example, a list of products purchased).
  • Persistent cookies: These cookies store collected data in the user's terminal and can be accessed and used for a period of time defined by Amplifon, which can last from a few minutes to considerably longer periods (as specified in reference tables in this document).

Distinguished by purpose

Essential cookies: allow you to browse the site and use all features. These cookies make it possible to provide all services and functions, while offering easy and functional website browsing capability.

Functionality cookies: allow us to remember the user's choices on the website and/or the services that the user expressly requires, in order to provide more advanced and personalized services, such as personalizing a certain page or remembering if along with the content previously proposed to the user.

Analysis Cookies: collect information on how the user uses the website (such as the most frequently visited pages, verification of the recurring patterns of website use, etc.) and make it possible to improve overall functionality to help us understand every difficulty encountered while using the website.

Targeting and advertising cookies: are used to publish advertising that is considered of interest to the user, for example by limiting the number of times an ad is shown on the website (as the cookie remembers what the user saw on the Website) and help measure the effectiveness of advertising campaigns. This information can be shared with others, for example, advertisers. For more information about Targeting and Advertising cookies and how to disable them, aside from providing consent through the modules of this document, we recommend the following sites: Your Online Choices and All About Computer Cookies.

Consent management

The user can revoke the use of cookies on this site by selecting the appropriate boxes contained in the descriptive modules of this document; the user can also configure the browser to accept or reject all cookies, or provide consent for the installation of certain cookies while refusing all others.

Browser configuration

As concerns browser configuration, the user may perform one of the following procedures depending on the browser used:

  • Google Chrome (Below Settings)> Advanced> Privacy and Security (Content settings)>Cookies
    Further information 

  • Microsoft Internet Explorer (In Tools Menu) Internet options> Privacy and Security> Advanced
    Further information 

If you have a different browser, we recommend consulting its manual for information on how to manage cookies, or visit the page Wikipedia - Help: Cookies.

Cookies used

The following descriptive tables list the cookies that this website uses, their managing entity, specific purposes, storage time and consent or refusal thereof.
In the case of third-party cookies, a link to the policy of the latter or of the intermediary is provided (when available) so that the user is able to make an informed choice in regards to the cookie. If the direct link to third parties is not available, you can use the following links
Your Online Choices and All About Computer Cookies to obtain additional information about Targeting and Advertising cookies and how to disable them.

Technical cookies

Navigation / indispensable / performance / process / security cookies contributes to the operation of the site, for example the possibility to browse pages or access protected areas. If blocked, the site is unable to function properly.
N.B.: the security cookie is a sub-type that allows users to authenticate, prevent fraudulent use of access credentials and protect data from unauthorized parties. It can, for instance, contain digitally signed and encrypted records for the user's account ID.

Cookies Purpose
cookie1 This cookie allows our web servers to respond to your actions on the website including general browsing. Our website wouldn't work for you without it.
adiLP, adiVi, adiV These cookies enable the functionality of Google Analytics and Google Website Optimizer software. This software helps us take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. That information helps us to improve the website and your shopping experience, and to make our marketing campaigns more relevant.
adiLP, adiVi, adiV These cookies are used by our chosen phone call analytics tool, AdInsight. This software allows us to understand the customer interaction between the website and our call centre. The cookies allow AdInsight to help demonstrate this journey so that we can improve our customer experience. The data stored by the cookies can be seen only by the relevant teams at Amplifon and AdInsight and never stores any confidential information.

Cookies Purpose
cookie1 This cookie allows our web servers to respond to your actions on the website including general browsing. Our website wouldn't work for you without it.
cookie2 These cookies enable the functionality of Google Analytics and Google Website Optimizer software. This software helps us take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. That information helps us to improve the website and your shopping experience, and to make our marketing campaigns more relevant.
cookie3 These cookies are used by our chosen phone call analytics tool, AdInsight. This software allows us to understand the customer interaction between the website and our call centre. The cookies allow AdInsight to help demonstrate this journey so that we can improve our customer experience. The data stored by the cookies can be seen only by the relevant teams at Amplifon and AdInsight and never stores any confidential information.

The use of cookies

The use of cookies provides numerous advantages in the provision of information society services.