The future objectives of the Amplifon Group can be summed up in three main points:

• An excellent level of customer satisfaction, with investments aimed at maintaining the very high levels of quality of the services offered, through constant research into more sophisticated hearing aids and also through staff training.
  
  
• Growth at an international level with expansion into new key markets.
  
  
• The rationalisation and the intensification of the existing distribution network and the optimisation of territorial coverage by means of an increase in the extent of the network with the opening of new points of sales in both existing areas and in new areas.

Over the years Amplifon has become increasingly a services company which, around the hardware (hearing aids and biomedical equipment), has developed and marketed software and services that are unequalled on the market.

The development of Amplifit is the highest outcome of this strategy and, at the same time, a starting point for further developments.

The vocation as a services company is expressed both towards the hypoacusis patient and towards the doctor. In support of this line, every year Amplifon commits an increasing amount of resources towards scientific research and training/updating the medical category.