Amplifon provides exclusive solutions which make it possible for millions of people to improve their auditory communication in every listening environment and to rediscover the joy of hearing the sounds of everyday life. That’s not all. Amplifon is committed to Corporate Social Responsibility and works everyday to increase public awareness about how to prevent and treat hearing problems in order to offer maximum protection of what is one of our most important senses.In Amplifon our business mission is our social mission: this is the key to our success and the uniqueness of our business model.
The most important CSR projects that Amplifon uses to achieve its mission worldwide are listed below.
For the year 2012 Amplifon Italy supported the world’s leading organization for children’s rights UNICEF in its ‘Vogliamo Zero’ campaign, which aims to achieve zero child mortality in the poorest countries. Over 19,000 children die each day due to preventable or avoidable causes such as hunger, lack of medicines and contagious diseases.
Amplifon contributed to provide food, treatment, protection and education to needy children. This donation will be supplemented with money collected by the end of 2012 by promoting the purchase of the UNICEF Donation Card in the Amplifon’s Italian points of sale. This is a concrete embodiment of the Group’s long-standing commitment to improving people’s lives, not only by helping them to hear better, but also by contributing positively to social development.
Following the serious damage caused by the earthquake in Emilia Romagna, Amplifon Italy contributed by donating an evoked potentials system and a pediatric audiometer together with an impedancometer to Carpi’s and Modena’s Hospitals.
Amplifon also donated a soundproof booth for pediatric audiometry to Modena’s Istituto Figlie della Provvidenza, an elementary and middle school where some people from the Amplifon Group assist with the regulation and maintenance of hearing aids on a voluntary basis.
Beter Horen has always sent stock of last-generation hearing aids to countries such as Indonesia, Thailand and Guatemala.
The company also sponsors two Dutch foundations engaged in researching ways of improving service to deaf people and providing objective information on hearing loss.
In 2012 Amplifon Deutschland was the official sponsor of the famous classical music festival held in the cities of Hamburg, Berlin and Munich.
It distributed special hearing protection devices at events where a high level of decibels was produced, such as various concerts and the ‘Oldtimer Grand Prix’ car race.
Since 2002 Amplifon France has cooperated with two associations known as “Enfants du Monde” and “Enfants Sourds du Cambodge”: this partnership focuses on the collection of unused hearing aids to give them a new life by sending them to specialized structures which help less fortunate children in Asia and Africa.
In over ten years of activity Audiologists and ENT specialists have travelled together to African and Asian countries like Cambodia to help over 1,500 children to wear and to regulate their hearing aids and hear better.
During 2012, in cooperation with the Hungarian Ministry of Health and with Amplifon’s support, a special event to raise awareness of deafness was organized: volunteer Amplifon Audiologists took part.
USA E CANADA
The activities of the “Miracle Ear Children’s Foundation”, which takes care of American children with hearing impairments from low-income families, continued: they were provided with both hearing aids and personalized assistance.
Various activities were also organized in 2012 to support American communities: sending packages of supplies to US soldiers abroad offering support to the Enduring Freedom Operation; collecting funds for the American Diabetes Association; providing various scholarships to Audiology students in partnership with Scholarship America.
There was intense cooperation with the franchisees to organize collections to help those who suffered damage in the spring tornado and those hit by hurricane Sandy.
In Australia National Hearing Care has been supporting charitable campaigns for a number of years, thanks to which unused hearing aids are sent to third-world children and adults.
Periodically NHC also manages fund-raising events in favor of “Make a Wish”, an organization that makes the wishes of children affected by potentially lethal conditions come true enriching their human experience with hope, strength and joy.