The final customer, the hard-of-hearing patient, has always been at the centre of Amplifon's service strategy and is even more central now that the company has chosen to shift its "core business" to focus even more on service than it did in the past.

The objective which over 2,500 hearing-aid specialists are focussing on is that of paying careful attention to the patients, listening to them, interpreting their physiological needs and, often, even more importantly, the psychological difficulties connected with accepting their hearing deficit.

After this initial phase the specialists help the client to choose the best product, providing a highly personalised service and a product of high quality in terms of both ease of use and client satisfaction; for this reason the services and products offered by Amplifon are constantly studied and improved.

The constant investment in technological research, the continuing relationship with the ENT community and the refinement of the personalisation techniques all have as their objective Total Customer Satisfaction.