Every professional who works for the company is highly-qualified, in terms of both training and professional experience. Amplifon pays particular attention to the professional development of the staff with the clear intention of providing clients with the best possible services, also because Amplifon wishes to maintain its position at the top in its field. Staff development is a continual process of training, using methods such as courses of specialisation and updating, also making use of the latest technologies such as e-learning.

The use of protocols which guide the staff in their work and the choices that they have to make allows the best practice to be passed on to staff at all levels.