The strong assets in the Amplifon Group's marketing strategy are the result of the widespread presence of the company in the world market: being the leader, or being among the top companies in eleven different markets allows the company to collect and analyse much more data than their competitors and allows them to use this information to act in ways which are aimed at reaching precise objectives.

The use of the most up-to-date CRM equipment for data management makes it possible to collate and to visualise all personal and clinical data as well as data about the products of interest to clients; such a categorisation enables Amplifon to prepare and manage marketing campaigns targeted at particular groups of clients. 

Thanks to these factors, awareness of the group's brand names has increased considerably, to the point where recognition of the Amplifon brand name is now 80%.

Marketing analysis
The in-depth analysis of data coming from the most distant branches is combined with centralised business intelligence strategies in order to provide immediate solutions for clients: an ongoing dialogue between the centre and the outskirts sharing common experiences and increasing the efficiency and effectiveness of the marketing sector.

At the same time, information collected by means of a campaign analysis provides clear indications about the ongoing marketing campaigns, as well as the costs and methods of identification, information that helps the group to choose the best possible solutions.

Marketing activities
Amplifon uses all the most up-to-date marketing techniques such as direct marketing, press advertising and Internet to maintain a close relationship with clients.