At a global level Amplifon is considered, by sector analysts, as the main operator in this sector, holding market leader or pre-eminent positions in all the countries in which it operates. The Group enjoys a privileged position in the market for the distribution and fitting of hearing aids, being the only operator with a global multinational dimension and the capacity to adapt to very different market conditions. This provides a considerable competitive advantage that allows Amplifon to acquire experience in very different markets, to find the best solutions and to redistribute the findings to the different branches all over the world.

This international bent, together with the decision to dedicate a lot of its resources to the research and development of diagnostic techniques and treatment for hearing problems, has allowed Amplifon to build up a special relationship over the years with the medical community, the ENT (Ear, Nose and Throat) community, which views the Group as a strong operator, with a real understanding of the situation, and orientated to continual improvements in the treatment of hypoacusis.

In terms of its own commercial structure, Amplifon is positioned as the market leader thanks to the extent of the distribution network and the high quality of service offered to its clients.